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Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern

Duane Forrester broke the news on his personal blog this morning that Microsoft is in the midst of restructuring several divisions within the company, which has directly affected the Bing division. Several Bing employees, including Forrester who had been with the company for 7 years, were laid off as a result of their positions being eliminated. Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am...

Pronet Advertising (12 hours ago)

5 Successful Freelancers Share the Secrets to their Success

What defines success and "making it"? Not everyone has the same definition for successful freelancers. For some, it could be to become wildly famous in the industry. For others success may come when... Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design Blog (13 hours ago)

How to Promote Your Blog Using Influencer Outreach

The world of blogging is filled with grey areas. Obviously, we all want to succeed and rise above the competition, but as bloggers, we’re also part of a larger community that works together. We’re neither mortal enemies nor best friends, more like mutual partners striving towards a similar goal. It’s the most respectable kind of competition there is, one that isn’t fueled by blood lust or greed, but a common goal and a desire to create mutually beneficial arrangements that allow us all to rise up. What does...

Blogging Tips (13 hours ago)

10 Tips for an Awesome and SEO-Friendly Blog Post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should def...

Pronet Advertising (15 hours ago)

Ask Dr. Web with Jeffrey Zeldman: Help! My Portfolio Sucks

What if a lot of your past work reflects times when you satisfied the client, but couldn’t sell them on your best ideas? How do you build a portfolio out of choices you wouldn’t have made? Our very own Jeffrey Zeldman answers your toughest career questions. Dear Dr. Web: What do you do when you’re not proud of the work you’ve done for your clients, and don’t want it featured in your portfolio? My Shame Dear My, Everybody does some work they’re not proud of. Even Paula Scher and Jony Ive have had the occasio...

A List Apart: for people who make websites (16 hours ago)

8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity. All of these courses are strictly to the point, comprehensive, yet clutter-free. Enjoy! 1. How to Start a Blog Have you ever come across Moz’s beginners’ guide ...

Pronet Advertising (17 hours ago)

An Excellent Week

A couple of big announcements are making the rounds this week, both of them exciting for those of us who make web sites: Google advises progressive enhancement In a blog post explaining updates to its indexing system, Google makes it clear that they’re now parsing web pages in their entirety — not just HTML, but also CSS and JavaScript. Their indexer used to ignore layout and behave as if it were a text-only browser, but now it’s scanning fully rendered pages. This means a few things. First, mak...

A List Apart: for people who make websites (17 hours ago)

What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media.  During an average day she manages social accounts with over a million followers as well as several other accounts with 100K+ following. Everyone wants to have a community, but what is it that you reall...

Pronet Advertising (17 hours ago)

Book Review: The Mobile Commerce Revolution

The timing of this book couldn’t have been better. Yes, we’ve been talking about “mobile” for a few years now, but recently Apple jumped into the fray for real, offering Apple Pay to its millions of iPhone users. This is one of the first salvos in what will become a war for your credit card. ( WalMart, CVS, and others have already fired back with their own system.) And let’s not ignore Taco Bell’s “all-in” approach , launching its own unique payment app. Read ...

Liz Strauss at Successful Blog (18 hours ago)

Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process. The e-commerce business is no stranger to the ‘this i...

Pronet Advertising (19 hours ago)

Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I...

Pronet Advertising (19 hours ago)

5 Effective Ways to Increase Email Open Rates

When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in t...

Blogging Tips (1 day ago)

How to Include Influencers in Your Content Strategy

Posted by Amanda_Gallucci This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when y...

SEOmoz Daily SEO Blog (1 day ago)

How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few months. What’s going on with link building, and what can you do to keep up with the changes? How can business owners attract better links to their website? Prashant explains in the video below. Here are some key takeaways from the video: Links are still the best...

Pronet Advertising (1 day ago)

Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern

Today, Google announced an addition to its Webmaster Tools in an effort to keep webmasters more informed of specific website issues that mobile users may encounter. With the new Mobile Usability feature you will be able to see issues specific to mobile users that Google has identified across your site. Google says this data will also be recorded as a graph over time so you can see how much progress you’ve made towards making your site more mobile friendly. Here is how Google defines a mobile-friendly site: ...

Pronet Advertising (1 day ago)

Read And Respond To Customer Reviews In Real-Time On The Google My Business Mobile App by @mattsouthern

Today, Google announced an update to its Google My Business mobile app intended to to give more control to business owners on the go by allowing them to do things like respond to reviews, and view call analytics. Previously, with the Google My Business app you could only perform rudimentary tasks like updating business information and posting to Google+. The changes announced today make the app better for both business owners and customers. Business owners get notified immediately when a customer leaves a r...

Pronet Advertising (1 day ago)

10 Digital Marketing Blogs You Need to Follow

There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach online marketing, with constant reposts of the same content. That’s why we set out to find a selection of blogs written by people who really know what they’re talking about, and who can provide you with unique insights on how to tackle the murky waters of establishing a solid online presence. So, without further ado: these are 10 digital and internet marke...

Blogging Tips (1 day ago)

Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Rhea Drysdale, CEO of Outspoken Media, about how to run successful long-term SEO campaigns. At Outspoken Media, Rhea focuses a lot on SEO as a long-term commitment rather than a tactic for generating short term gains. In the video below, Rhea discusses her approach to long-term SEO and why taking that kind o...

Pronet Advertising (1 day ago)

The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post

The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right. But content marketing has so many elements to it that it’s really easy to forget them, right? To help  [click to continue...]

Quick Sprout (1 day ago)

Have a Good Business Idea?

The business world changes every day and if you want your business idea to succeed tomorrow, then you should pay attention to what’s trending today. That’s right, by keeping an eye on the current market and successful business ideas; you can make an informed decision based on changing consumer needs. When it comes to learning from current business trends, here are just a few types of businesses that are expected to grow for years to come: Accounting Whether it’s for small businesses or ind...

Liz Strauss at Successful Blog (1 day ago)

Linking Google Analytics with your Google AdSense account just became easier

Inside AdSense (1 day ago)

10 Must Read Content Marketing Posts for 2015

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From [...]

Online Marketing Blog (1 day ago)

Selling a Comb to a Bald Man is Old Marketing Strategy!

Picture this. You visit a blog post on "How to drive traffic to your blogs" that sounded very interesting. You are enjoying the read and spent about 5 minutes reading the post. Suddenly a pop-up appears and looks straight into your face, offering you a course that teaches you how to make money with affiliate marketing. Wanna learn how to make more money with your website? Check the Online Profits training program!

Daily Blog Tips (1 day ago)

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best candy? When an online store dumps out the contents of your cart when you’re […]

Get Elastic Ecommerce Blog (1 day ago)

It's Time to Treat Content as Part of the User Experience

Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way. Content: the silent epidemic Your site's infested. Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the "real" web site, like a bad case of body lice. Where do they put it? The blog,...

SEOmoz Daily SEO Blog (2 days ago)

For Better Integrated Marketing, Look Inside for Insights

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) [...]

Online Marketing Blog (2 days ago)

This week's sponsor: Hack Reactor

Thanks to Hack Reactor for sponsoring A List Apart this week. Hack Reactor is currently accepting applications for its 12-week, immersive online coding school, Remote Beta. Apply today .

A List Apart: for people who make websites (2 days ago)

Rachel Andrew on the Business of Web Dev: Seeing Past the Highlight Reel

I am not the sort of person who “airs her dirty laundry in public.” I wouldn’t walk into a mixed group of friends, colleagues, and complete strangers at a party and announce something deeply personal, and so it is with Twitter. For me, Twitter is a place to chat, a replacement for the Telnet Talkers I was so fond of in the 1990s. I share things I think are interesting, I keep up with what people I know are doing, but I see it as a public place. Recently, I had a Twitter conversation with someone who felt th...

A List Apart: for people who make websites (2 days ago)

3 Natural Behaviors You Exhibit When You Believe What You Sell

By Scott Dailey Dale Carnegie said, “ If you believe in what you are doing, then let nothing hold you up in your work. ” If we truly believe in how we are meant to matter to people, we can begin to be useful to them. We can begin to persuade them. Simply knowing something, or worse, knowing what you want, will never be important enough to others to act as an instrument of persuasiveness. Because our value to others is decided by others , our ability to persuade can never be led by self-important and well-re...

Liz Strauss at Successful Blog (2 days ago)

Exclusive iStock Promo Code for Our Readers

  “What’s the deal with the iStock promo code Steven? I thought you sold your own graphics in your own shop?” Allow me to explain: A few years back I launched what was called... Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design Blog (3 days ago)

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