Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough) by @resultfirst
image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the tea guy: “hum paise tabhi denge agar chai achi hogi” (we’ll pay you only if you delight us with your tea). Now that’s a pretty natural instinct. We don’t like [...] Author information Ruchi Pardal Ruchi Pardal is Director of ResultFirst , a firm that works on pay-for-performance model, helping businesses get found across search engines and give an optimal experience to their audienc..
Pronet Advertising (10 hours ago)
By Michelle Rebecca Starting a website is easy; driving traffic can be a little more difficult for many that are just getting started doing business online. There are many people out there that will offer plenty of ways to advertise a website, however many of these options can cost a pretty penny over time. In addition to the initial website costs, many businesses can be inundated with online marketing fees. Finding ways to drive traffic with grassroot techniques that are free is an excellent option for those..
Liz Strauss at Successful Blog (13 hours ago)
The challenge with any form of marketing is that sometimes, it can be hard to quantify the return on investment. With so many different streams of sales and marketing leads occurring at once, how can you be sure using promotional products won’t come at a cost? We’ve worked with a number of different clients over the years who love taking branded products to exhibitions and giving them away at festivals and events. Here are some of the reasons they’ve mentioned for using them. You stand out Every single one of..
Blogging Tips (13 hours ago)
Igloo is now free with up to ten people, helping you work better with your team and your clients. Get your (responsive!) Igloo , and start sharing blogs, calendars, files, forums, microblogs and wikis today. And as your Igloo grows, it’s only $12/person each month.
A List Apart: for people who make websites (14 hours ago)
I admit it! I am a Googler. I love everything Google. Love it or hate it, Google has become a household name, mostly due to its high quality and widely used internet search engine. This popularity and reputation for reliability makes it easier for the company to offer new services such as Google Now and [...] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the di..
Pronet Advertising (14 hours ago)
Once you get the hang of it, the Table of Contents generator in Adobe InDesign is a breeze to use, and if you’re using an InDesign template, most of the work is already done for you, making your job flow that much easier and faster. Here’s why: InDesign’s Table of Contents generator works with Character Styles and Paragraph Styles to generate a Table of Contents. The generator searches your document for Styles of various titles, subtitles, headings, and subheadings, as specified by you, the user, and generate..
Vandelay Design Blog (15 hours ago)
All the talk is about Miami right now and that's mainly due to the fact that the heavily stacked Miami Heat are in the Finals and are now losing in the series to the San Antonio Spurs! However there is another reason why I am looking at Miami right now and that's because I've been selected as one of the top affiliate marketers bloggers to win an awesome trip to Miami. The goal behind the creation and success of BloggingTips was to build a community for bloggers and online marketers to share common interests a..
Blogging Tips (16 hours ago)
» Ughck. Images. In a follow-up to his ALA article Mo’ Pixels, Mo’ Problems , Dave Rupert talks about all the progress we've made toward responsive image solutions — by which he means no progress has been made.
A List Apart: for people who make websites (16 hours ago)
If I want to launch a business and make money fast, all I have to do is leverage my connections and my brand. Within days I can easily get thousands of visitors to any website and generate thousands of dollars in revenue. Just like how I helped my buddy launch a product and generate over $100,000 in income within 30 days. But when I first started out it wasn’t that easy. I didn’t have any connections, I didn’t have much money and no one knew who I was . So how was I going to build up my business? Well, I didn..
Quick Sprout (16 hours ago)
Social media is a very effective way to communicate online. You can distribute your thoughts to many at the click of a button. This is the reason why sites like Twitter, Facebook etc. are now a days very popular among all the age groups. Not only common people, even marketing professionals find them an effective way to advertise their product virally across the globe. Some remarkable social media stats are: The total number of unique visitors to Facebook is 200 Million per month. Similarly for Myspace it is 1..
Blogging Tips (16 hours ago)
Fact : Email is still (by far) the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial. Once you start building that list, you always want more. It’s like crack, really. Email subscriber count crack, to be exact. And like any addiction, you start considering desperate measures to get more. Things like anno..
Copyblogger (17 hours ago)
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order to answer that, we first have to understand why Quality Score was developed and its components. Simply, the goal of Bing Ads Quality Score is to help advertisers optimize the quality [...] Author information Ping Jen Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help ad..
Pronet Advertising (17 hours ago)
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter , 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company's website and 35% are more likely to retweet content from a business they follow. Is Twitter right for you? How do you know th..
Online Marketing Blog (18 hours ago)
A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]
Lorelle on WordPress (19 hours ago)
Posted by Lindsay Today Iâm pleased to bring you Aleyda Solis , Madrid-based International SEO at SEER Interactive , a Moz Associate, and State of Search blogger. Weâre excited that sheâs bringing her international perspective to MozCon, where sheâll lay out how to make the bold but lucrative move into the international market. You definitely donât want to miss her talk, â International SEO and the Future of Your ROI ,â if youâre interested in growing your online business. Tell us about the pr..
SEOmoz Daily SEO Blog (20 hours ago)
Why do you struggle to promote your website and earn what you’re really worth? Maybe you’ve been missing out on these commandments – or perhaps, you don’t even understand what your target audience is looking for. Over the years, I’ve come to understand that getting quality traffic to your website isn’t supposed to be tedious. What do you think? If the niche you’re into is your passion, then every activity for traffic generation is expected to interest you. Of course, you still must work hard to bring the righ..
Blogging Tips (20 hours ago)
You've probably heard all about web analytics before. Even the newest kid on the Internet block would have heard at least a little bit about Google Analytics and other similar tools that are “supposed” to help you improve your presence online . Even better, analytic platforms are supposed to be able to help you gain new customers and keep old ones. If you're a seasoned online pro, then you need no convincing about the usefulness of web analytics. What you might want, though, is an alternative to w..
Daily Bits (21 hours ago)
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to a Forrester study commissioned by Elastic Path. The 3 key challenges in delivering successful digital projects survey respondents were identified as: 1. Not enough designers and developers . New and innovative projects that require skilled resources, and ..
Get Elastic Ecommerce Blog (23 hours ago)
People read online for the same reasons that they read print documents: to obtain information or knowledge, to complete forms and applications, or to be entertained. The key difference, however, between habits of print readers and online readers is that online readers are more likely than print readers to be researching, not reading. Here are some recommendations for producing successful websites. Consider these study results: Four out of five people scan online content rather than read word by word. On a typ..
Daily Writing Tips (1 day ago)
Posted by PhilNottingham Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell â especially when the ROI from its significant expense is hard to predict or quantify. I think part of the problem is that most marketers (including SEOs) donât have a very good understanding of the value that video can provide for them; they see ..
SEOmoz Daily SEO Blog (1 day ago)
Getting the right format set up and running is comparatively easy when you want to start blogging . Whether you choose WordPress or select from the myriad of other choices the Internet provides, getting a platform working usually doesn’t require a whole lot of technical expertise. The frustration can start when you find yourself staring at a blank screen afterward. For many new bloggers, deciding what to write about is often when the real work begins. Here’s a few tips to help you get started if you’re stuck...
Blogging Tips (2 days ago)
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it means to build a community, it will be difficult to do it as effectively as possible. In a recent conversation I had with venture capitalist Brad Feld, he talked me [...] Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where he's interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Con..
Pronet Advertising (2 days ago)
Steve Jobs has a quote about focus being not the ability to say “yes,” but is instead the discernment and power to say “no” to everything else that takes you off your course. This is a slight shift in the interpretation of focus, but it makes a huge difference in the way leaders allocate their time and choices if they wish to accomplish their goals. “Learn to say ‘no.' It will be of more use to you than to be able to read Latin.” ~ Charles H. Spurgeon Take a quick inv..
Liz Strauss at Successful Blog (2 days ago)
Last week, we've talked about ways to open your blog post with a bang. If you haven't read it yet, check it out here . Today, we're going to work on making the body of your post appealing to readers and discuss ways on how to structure your post and present data in a manner that's easy for readers. One of the important blogging tips you should learn is to write using a language and style that a specific audience will easily understand. It doesn't matter how well-researched your post is if the structure and st..
Blogging Tips (2 days ago)
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the manpower to achieve real SEO success. But comparing your SEO success against those bigger brands might actually be selling your own campaign short! Small businesses can have just as much [...] Author information Nick Stamoulis Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm . With nearly 13 years of experience in the Interne..
Pronet Advertising (2 days ago)
Oh no! I was writing out a tag in WordPress and the auto-suggest feature popped up with a misspelled tag name! Yikes! Today's blog exercise is to clean up your tag and category names to ensure you've not made the same mistakes. To review your category names in WordPress, go to Posts > Categories and […]
Lorelle on WordPress (3 days ago)
Looking for a different way to say “different”? Here are forty more or less distinct synonyms, along with their sometimes similar, sometimes disparate meanings. 1. Alternate : arranged or occurring in turns, or see alternative ; also, every other (also a verb) 2. Alternative : referring to a choice; also, apart from the conventional or usual 3. Assorted : consisting of different kinds 4. Differing : see distinct , or changing from one case or situation to another; also, disagreeing 5. Discernable : able to be..
Daily Writing Tips (3 days ago)
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What should we expect in the next few months in terms of SEO for Google?, covered a lot of ground, including upcoming changes to Penguin, Panda, SERP clustering, hacked sites, and Author Authority. [...] Author information Tommy Landry Tommy Landry has 20 years of experience, with a deep understanding of Social SEO and Online Demand Generation. Operat..
Pronet Advertising (3 days ago)
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media and how large of an impact is it having on SEO? In this post well tell all. In our weekly video series we try and cover everything in the online [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org . Twitter Facebook Google+ LinkedIn The post This Week in Search: Social Media..
Pronet Advertising (4 days ago)
Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization. The message is loud and clear. Search engines are constantly updating the algorithms, and the SEO gurus have something or the other to say that scares the daylights out of major internet marketing [...] Author information Sanket Patel SEO Consultant at blurbpoint Sanket Patel is an experienced SEO consultant . He has been in the Internet marketing industry since 2006. He likes to..
Pronet Advertising (4 days ago)