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Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7

At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some key takeaways from the video: When you’re dealing with enterprise SEM you’re not only working with a large scale account with a big budget, you’re also working with multiple stakeholders. That ma...

Pronet Advertising (4 hours ago)

Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh and not a full-fledged update. It will affect fewer than 1% of queries in US English search results, with the main focus of the refresh being to help sites that have cleaned up webspam penalties incurred in previous iterations of Penguin. Of course, it wouldn’t be Penguin if certain ...

Pronet Advertising (6 hours ago)

3 Ways to Optimize Your Brand’s Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing [...]

Online Marketing Blog (6 hours ago)

Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche

This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of pitches every week. How do you stand out from the crowd? [...] Originally at: Blog Tips at ProBlogger Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche

ProBlogger Blog Tips (7 hours ago)

SEO 101: Why Design Matters in Link Acquisition by @venchito14

Brands invest in link acquisition campaigns because they see the value aside from backlinks – including targeted traffic, potential conversion, increase in customer lifetime value, etc. But, many businesses are also looking for ways to make their link development campaign more effective. While there are many factors to consider during link acquisition improvement, there is one factor which will greatly impact your campaigns – that is design. Design matters in link acquisition. There are three main reasons w...

Pronet Advertising (8 hours ago)

The Wrong Way to Handle a Bad Fit

By Lisa D. Jenkins Near where I live, there’s a small independent boutique that’s always drawn my interest. The clothes in the window aren’t something you’ll find on the rack in a mainstream big brand store so I was excited to step in and check things out. The clothes on the inside matched the promise of the storefront; the cut and quality of clothing had me really excited to do a bit of shopping. As I browsed and added things to my dressing room, I talked with the owner about her choice of stock. She’s fil...

Liz Strauss at Successful Blog (8 hours ago)

The Specialized Web: Working with Subject-Matter Experts

The time had come for The Big Departmental Website Redesign, and my content strategist heart was all aflutter. Since I work at a research university, the scope wasn’t just the department’s site—there were also 20 microsites focusing on specific faculty projects. Each one got an audit, an inventory, and a new strategy proposal. I met one-on-one with each faculty member to go over the plans, and they loved them. Specific strategy related to their users and their work! Streamlined and clarified content to help...

A List Apart: for people who make websites (9 hours ago)

Axiomatic CSS and Lobotomized Owls

At CSS Day last June I introduced, with some trepidation, a peculiar three-character CSS selector. Called the “lobotomized owl selector” for its resemblance to an owl’s vacant stare, it proved to be the most popular section of my talk . I couldn’t tell you whether the attendees were applauding the thinking behind the invention or were, instead, nervously laughing at my audacity for including such an odd and seemingly useless construct. Perhaps I was unwittingly speaking to a room full of paid-up owl sanctua...

A List Apart: for people who make websites (9 hours ago)

How to Get Started with a Business Dashboard

Once your websites or online businesses start growing you'll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own products and assessing profits, customer support emails, and the list goes on. Wanna learn how to make more money with your website? Check the Online Profits training program!

Daily Blog Tips (10 hours ago)

How Gmail Defeated 10 Famous Bloggers by @imlukeguy

Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, the chances of high traffic at first is slim. You would be like Batman without his utility belt if the email list didn’t exist! Knowing this, you should also understand if...

Pronet Advertising (12 hours ago)

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re still not clear if it’s well understood by mobile users. About a year and a half ago, Get Elastic ran a post […]

Get Elastic Ecommerce Blog (18 hours ago)

More than Keywords: 7 Concepts of Advanced On-Page SEO

Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to what our content means . This helps provide the relevance element of search engine optimization that matches queries to useful results. Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ult...

SEOmoz Daily SEO Blog (23 hours ago)

The Language of Selling – Are You Using It?

  This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying. But there is one thing missing [...] Originally at: Blog Tips at ProBlogger The Language of Selling – Are You Using It?

ProBlogger Blog Tips (1 day ago)

Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding online marketplace. One thing that comes up over and over again during Mindy’s sessions is her passion for creating content that speaks to people. In the video below, Mindy shares her advic...

Pronet Advertising (1 day ago)

How to Build the One Thing You Can’t Blog Successfully Without

Have you noticed that I do a great job at connecting with you? So much so that it feels like you actually know me? It didn’t happen by accident. When I started Quick Sprout, my goal was to build such a strong bond with you that you would listen to the recommendations I gave you.  [click to continue...]

Quick Sprout (1 day ago)

7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel

As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one down, but I’ll also tell you what you should be doing instead. Here it goes: Myth #1: Everyone Should Have a Blog Having a blog isn’t for everyone. Sure, it can help drive more traffic to your business, but the...

Pronet Advertising (1 day ago)

How to Track The Impact of Your Website Redesign by @seocompanymiami

When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Today, I’d like to sha...

Pronet Advertising (1 day ago)

Convincing Old-School Clients that Things Have Changed

Posted by Kristina Kledzik There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren't many people sho...

SEOmoz Daily SEO Blog (1 day ago)

Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this tim...

Pronet Advertising (2 days ago)

32 Great Benefits of Blogging

I love blogging and I could give you 300+ reasons why blogging is so beneficial and how it can massively change your business and branding forever. Instead I will just give you a list of 32. Why 32 you ask? Because it’s my favorite number and it grabs attention. 32 Great Benefits of Blogging Build a platform for your audience to leave comments and engage with your comments. Enable social networking sharing links right within your site and content. Finally put that yourname.com (personal name) domain t...

Blogging Tips (2 days ago)

Meet Steven Jacobs of EDMSauce.com

1.) Please tell us about yourself and how you got into blogging? Hey Blogging Tips, appreciate the interview here. My name is Stevo and I’m the CEO and Founder of EDM Sauce. Coming from an online marketing background, I decided to branch out into my own project and try something where I can build a brand. My first blog was a blog centered around reviewing restaurants and bars in the Orange County area. I was young and broke after college, so it mainly was an idea to try and get free drinks from some o...

Blogging Tips (2 days ago)

Be a Better Blogger by Doing as Little as Possible

When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, [...] Originally at: Blog Tips at ProBlogger Be a Better Blogger by Doing as Little as Possible

ProBlogger Blog Tips (2 days ago)

What Do I Need To Do a Podcast? by @albertcostill

Several years ago, most people wrote off podcasts as a fad – and with good reason. While podcast usage stayed stagnant for years, a majority of marketers focused on producing content for social media outlets. Then, an interesting thing happened. Podcasting became the next big thing. Again.  Edison Research found podcasting reached an all-time high in 2014. In fact, there are an estimated 39 million podcast listeners in February 2014, right here in the US. But, does that justify you jumping on the bandwagon?...

Pronet Advertising (2 days ago)

How to tell if you are living

For me, fall signals the beginning of the new year. When I was a little kid, it was the return to school, which meant new friends, new classes, new teachers…but for me, especially, a brand new notebook. The fresh pages beckoned, awaiting the baptism of ink, streaming from my pen. I am an office supplies addict. I could roam around an office supply store quite happily for hours, comparing pens and paper clips. Anyone one else suffer from this same addiction? As a native Iowan, I also view fall as a ne...

Liz Strauss at Successful Blog (2 days ago)

Meet Sean Smith of SnSmth.com

Running a blog of your own is a great way to get your message and expertise out there. Writing for other high profile blogs and media sites is an even better way. This is exactly what Sean has done through his powerful writing on top sites such as Huffington Post, CopyBlogger and others, while also writing for his own blog as well. Learn how to grow your brand and business through writing and content marketing in this latest chapter to Meet the Bloggers. 1.) Please tell us about yourself and how you got int...

Blogging Tips (3 days ago)

Google Updates “Right to Be Forgotten” Notification by @5le

In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users to supply documentation verifying their identity. When results are removed from search, Google sends a message to the Webmaster via Webmaster Tools. The original notificat...

Pronet Advertising (3 days ago)

How to Optimize Landing Pages for Better Result?

The utilization of landing pages is crucial to develop a stream of online revenue. Businesses, small or big, should experiment with varied landing pages to understand the target market. Landing pages are basically a targeted page where visitors are directed using methods like search engine advertisement, email marketing, social media marketing and so on. The purpose of a landing page is singular: to sell a value. If you’re planning to create landing pages for a certain purpose, keep these optimization tips ...

Blogging Tips (3 days ago)

7 Advanced Ways to Promote Your Blog Content

Content promotion is moving away from big-box social media channels to more focused platforms that hone in on a specific target audience. To draw the attention of the movers and shakers in your niche or industry, you have to travel somewhere besides the familiar paths to promote your content. It all starts with using the right tools in your content promotion toolbox. Here are seven ways you can promote your content that goes beyond basic social media engagement: 1. Sniply    ​ You can give context to links ...

Blogging Tips (3 days ago)

Bye-Bye Facebook: Changes in the World of Social Media

Copyblogger is saying good-bye to its Facebook page and account. According to Erika Napoletano, brought in by Brian Clark to clean up and reengerize their Facebook page: See, Copyblogger’s main focus is serving its audience. And if that audience wasn’t engaging on Facebook, then there was no real reason for us to pour energy into […]

Lorelle on WordPress (3 days ago)

How to Get Your First 100 Twitter Followers

You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers? It actually isn’t! From running contests and writing guest posts to reaching out to influencers, you can use at least 10 different  [click to continue...]

Quick Sprout (4 days ago)

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