Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success. Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in..
Bruce Clay, Inc. Blog (3 hours ago)
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week. I was on that ripping ride of a rollercoaster for three days, and while it was a blast and a half, I’m glad to be back on the ground where I can process everything that just happened. While reviewing my liveblog coverage of SMX West I was struck by three major points w..
Bruce Clay, Inc. Blog (3 hours ago)
Social Media, Search & Reputation Management
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land Speakers: Tarla Cummings, SEO/Social Media Manager, Location3 Media Rhea Drysdale, COO, Outspoken Media Conrad Saam, Marketing, Avvo Matt Tuens, CEO, AcuVox, Inc. Last session of the conference. Rhea takes the podium first. Read more from Social Media, Search & Reputation Management Social Media, Search & Reputation Management was originally published on BruceClay.com, an SEO tools provider.
Bruce Clay, Inc. Blog (3 hours ago)
Analytics Action Plans For PPC & SEO
Moderator: Christine Churchill, President, KeyRelevance.com Speakers: Rich Devine, Director of Search, ZAAZ Dennis Hart, Vice President, SE Jones, LLC Ryan Lash, Vice President, Search, ymarketing Ian Lurie, CEO, Portent Interactive My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first. Read more from Analytics Action Plans For PPC & SEO Analytics Action Plans For PPC & SEO was originally published on BruceClay.com, an SEO tools provider.
Bruce Clay, Inc. Blog (3 hours ago)
Measuring How Search Ads Drive Offline Conversions
The room is pretty sparse because Ask the Search Engines is happening in the large hall. I know there's great coverage of that happening so I decided to give readers an alternative with the Analytics & Conversion Track. Moderator: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect Speakers: Nadir Hussain, COO, Media Flint, Inc. Leigh McMillan, SVP, Marchex Voicestar, Marchex Wister Walcott, co-founder and VP of Products, Marin Software Vivia..
Bruce Clay, Inc. Blog (3 hours ago)
Microsoft + Yahoo: What’s It All Mean?
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Sean Carlos, CEO, Antezeta Web Marketing Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier Read more from Microsoft + Yahoo: What’s It All Mean? Microsoft + Yahoo: What’s It All Mean? was originally published on BruceClay.com, an SEO tools provider.
Bruce Clay, Inc. Blog (3 hours ago)
Keynote – The State Of The Search Union
Hi everyone! It's the final day of the SMX West conference and I'm leaving it all here. Blog 'til you drop, baby! There's a good-sized crowd for today's keynote, a roundtable convo between some heavy hitters of search. Chris welcomes everyone. When they've done panels like this in the past, he's usually saying Google, Google, Google. But in the past year we've seen more radical change than he's observed in the last 15 years since he's covered the search engines. It's really exciting, and that's why they've as..
Bruce Clay, Inc. Blog (3 hours ago)
SMX West 2010 Liveblog Coverage
Read all of Bruce Clay's Liveblogging Coverage of SMX West 2010 here. Session names will take you to the coverage. Session descriptions link you to the SMX conference site. Enjoy! SMX West Liveblog Coverage SMX West 2010 Liveblog Coverage was originally published on BruceClay.com, an SEO tools provider.
Bruce Clay, Inc. Blog (3 hours ago)
The Need For Speed: Google Says It Matters
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land Speakers: Patrick Bennett, Co-Founder, BLVD Status Maile Ohye, Senior Developer Programs Engineer, Google Inc. Ralf Schwoebel, CEO, Tradebit, Inc. Brian Ussery, Director of SEO Technology, Search Discovery Inc. Keep reading The Need For Speed: Google Says It Matters The Need For Speed: Google Says It Matters was originally published on BruceClay.com, an SEO tools provider.
Bruce Clay, Inc. Blog (3 hours ago)
Facebook Ad Tactics For Search Marketers
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Brian Boland, Manager, Direct Response Solutions, Facebook Addie Conner, Director of Search Marketing, Course Advisor Inc. Michael Kahn, SVP, Marketing, Performics Will Scott, President, Search Influence Facebook's Brian is starting the session. He's going to give an overview of how Facebook ads work. About half the audience is using Facebook ads now. Read more from Facebook Ad Tactics For Search Marketers Facebook Ad Tactics For Search ..
Bruce Clay, Inc. Blog (3 hours ago)
No, we can't translate "Yes we can"
Ten years ago, the best-available translation software analysed the source text to determine its structure: subject, object, nouns, verbs, phrases, etc. From the structure tree, a new text could be generated in the target language. The precise details of Google's translation algorithms are not published, but the structure tree is not the main mechanism. Instead, there is a corpus – an enormous database of parallel works. These are works available in more than one language as a result of a previous human..
Google Blogoscoped (3 hours ago)
Social Media Book List: Get Upbeat and do some Savvy Business Promoting
A Weekly Series by Teresa Morrow I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one author I am working with and one book I have put on my reading list. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing and self development and inspiration. Upbeat b..
Liz Strauss at Successful Blog (4 hours ago)
Build Your List with Squeeze Theme
WordPress is most widely known as a popular blogging platform, but it is actually a full-featured content management system. This means that you can use it to power a wide range of different websites. For marketing purposes, you may want to use it for a so-called “squeeze page.” Approaching this specific application is the appropriately named Squeeze Theme . This is a WordPress template that was designed specifically to build your lists by “squeezing the email addresses out of your visitors...
Blogging Tips (4 hours ago)
11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable...
Online Marketing Blog (5 hours ago)
Blog Security: The Girl With the Dragon Tattoo Scares Me Into Taking It Seriously.
guest post by Kelly Diels warning: there are lessons and even actionable advice in here, but it is buried inside a story. I write stories because I love you and don't want to bore you and because if you laugh then chances are that you'll remember the educational bit, too. There's actual research that this works – it is not just because I am in love with bloviation but hey, tomato tahmahto. I have big love for tech. You could not pry my dishwasher out of my house without bloodshed and death, most likel..
ProBlogger Blog Tips (5 hours ago)
Blogging Lessons from The Girl With the Dragon Tattoo
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere. Yes, I'm talking about The Girl With the Dragon Tattoo . If you haven't heard of it, the rest of us are inviting you to come out from under your rock. Stieg Larsson's Millennium Trilogy ( The Girl With the Dra..
Copyblogger (5 hours ago)
SEO Report Card: Optimization According to Google
Earlier this week, Google offered a free download of its own SEO Report Card , an open and honest document that grades around 100 of Google's own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your curiosity on how well the Big G does at SEO itself (seasoned search pros may snicker that only 10% are using the title tag properly), it can also help you audit your own website. Topics covered include search result presentation, URLs and redirects and on-page optim..
Get Elastic Ecommerce Blog (7 hours ago)
Google Adds Street View to Google Map Marker Edit Option
As if the edit features recently introduced by Google which lets you modify a marker for specifica places that you happen to know was entered incorrectly is not enough, Google is adding a new feature which will make things easier. Starting today, Street View is now part of the handy reference that you can use when editing place markers on Google Maps. This means that if you see a place marker which was incorrectly placed on Google Maps and you want to edit it, you can now use Street View to take a closer look..
Daily Bits (10 hours ago)
Blogging Dynamite: The Power of Connections
This is a guest post by Nicholas Z. Cardot. If you want to guest post on this blog, check out the guidelines here. Far too often I find that people are getting caught up with the technical aspects of blogging like which plugins are the best, which designs are the most appealing, which methods of SEO yield the greatest results while at the same forgetting about the most important aspect of all, connecting with real people. It's certainly a good idea to work on creating an appealing looking site that can also e..
Daily Blog Tips (13 hours ago)
Orchestrate and Crescendo
This is a guest post by Don Lee. If you want to write for Daily Writing Tips check the guidelines here . When I write about classical music for a general audience, I try to reassure readers, if only implicitly, that they don’t have to understand specialized music terms in order to enjoy the music itself. Where writers are concerned, I expect more. Although I’m glad to see writers borrow expressions that can resonate beyond classical music, a misunderstanding can lead to writing that’s slightly out of tune. Am..
Daily Writing Tips (17 hours ago)
“One-Off” is not a New Expression
Barbara McNichol forwarded me a question about the expression one-off as used to mean “one of a kind.” I really thought the correct slang was ‘one OF', not OFF, as in short for ‘one of a kind'. So if that's true, how did ‘one of' morph into ‘one off'? Or is it simply that people are spelling it incorrectly? Although the definition of one-off contains the word of , the expression has always been one-off. The expression is fairly new in American usage. It began as a British expression an..
Daily Writing Tips (17 hours ago)
Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues
Posted by randfish WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event. Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at nearly all of them. I've organized our own SEOmoz seminars h..
SEOmoz Daily SEO Blog (18 hours ago)
Foursquare is on a Roll! To Launch Free Analytics Tool
Foursquare is really gearing up to go big time in the next couple of months perhaps. The location-based social network is all over the news the past few days. Well, what can you expect? It's closest rival, Gowalla is also up on its feet with new features and new platforms lately. So, for Foursquare's latest arsenal NYT's Bits Blog is reporting that Foursquare is about to roll out a free analytics tool and dashboard in the coming weeks. This tool will allows business establishment owners to get a grasp of inf..
Daily Bits (19 hours ago)
Interoperability – Can it Work for your Blog?
In my (9-5 job) industry, Medical Software, there is a huge focus on the concept of Interoperability. Interoperability is the ability to have diverse systems talk to each other and work together. The main reason why interoperability is being talked about like crazy is that the government has approved a stimulus package for the health care system. Hospitals need to get on board with an electronic health record in order to get the money that is available. The problem is that each hospital across the country has..
Blogging Tips (20 hours ago)
Comment to Win a One-Year Membership to MediaLoot!
Earlier today a new membership-based site, MediaLoot was launched. It is an online toolbox of premium design resources, and they have kindly offered to give five readers of the Vandelay Design blog a one-year membership to the site for free! MediaLoot is a project of Jon Phillips of Spyre Studios and Mason Hipp of Freelance Folder . Members of MediaLoot are able to download resources like textures, icons, vectors, brushes, templates and more. The goal of MediaLoot is to eliminate the need for pay-per-use site..
Vandelay Design Blog (22 hours ago)
Earn more with AdSense tips by email
A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you'd like to receive from us. You can now pick the types of messages that interest you from five categories: Customized help and performance suggestions Newsletters Google market research Special offers Information about other Google products and services which may be of interest to you If you'd like to receive emails with optimization tips that are targeted to your specifi..
Inside AdSense (23 hours ago)
Ever Considered Launching a Membership Site?
Let's clear one thing right away: yes I am an affiliate for the coaching program I mentioning below, which means I'll earn a commission if you end up purchasing it. But your trust is much more important to me than any commission I might earn, so rest assured I am only talking about this coaching program because a) I have actually used it b) I have achieved good results after applying what I learned there and c) I believe you and other people could do the same. Now back to the central question: have you ever c..
Daily Blog Tips (1 day ago)
Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn't available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views. While in Dearborn, Ford's Head of Social Media, Scott Monty , extended to me an invita..
Online Marketing Blog (1 day ago)
10 Ways to Blog when you’re not Blogging
How do you keep your blogging fingers nimble and your blogging mind active when you're not blogging? How do you make sure it feels easy and natural to re-enter the blogging sphere when you're ready to come back from a break? The answer: Keep blogging even when you're not. Here are some of my hows: 1. Read other blogs (Yes, blog reading is an integral part of blogging) 2. Comment on other blogs (ditto) 3. Stay in touch on Twitter 4. Work through your archives Tidy up. Fix your categories. Read and learn from..
Confident Writing (1 day ago)
What Makes a Great Working Relationship Actually Work?
Who Does the Work? Who Benefits? I've been a freelance writer, an online publisher, and a strategic consultant. I've handled a multi-state whole sale consumer products accounts, selling to big chains and to mom and pop stores. I've presented huge educational programs to state boards of education and made deals with publishers on four continents. I've built a successful conference and convinced big brand sponsors to partner with us. I led the strategy that turned around a failing company. Most of what I know a..
Liz Strauss at Successful Blog (1 day ago)
