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Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to pr...

Pronet Advertising (9 hours ago)

How to Calculate the Value of Your Blog

This is a guest contribution from Tom Fanelli. For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Understanding your blog’s value can help you [...] Originally at: Blog Tips at ProBlogger How to Calculate the Value of Your Blog

ProBlogger Blog Tips (10 hours ago)

SEO 101: The Importance of Adding Structured Snippets by @getlinkspro

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will probably see a...

Pronet Advertising (13 hours ago)

Thank you, together we are successful

In the United States, today is a day for stopping the usual work, gathering with loved ones, and expressing our thanks. Wherever you are, whatever your plans today, know that I’m including you in my list of “things I’m grateful for this year.” This blog is a labor of love that sprung from Liz Strauss’ generous and creative intellect, and I’m so thankful to be part of the Successful Blog team. You, our faithful readers, commenters, and supporters, are a diverse and energet...

Liz Strauss at Successful Blog (14 hours ago)

Google Pirate: What It Means for Web Content by @JuliaEMcCoy

It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily drop nearly $40 on a movie date for two. Sadly, that doesn’t even include going out to dinner. As movie expenses continue to climb with the release of 3D technology coming to theaters, people are resorting to downloading movies from torrent sites to save a buck. Why pay a pretty penny for that new action movie when...

Pronet Advertising (14 hours ago)

Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern

It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Steve Jobs has been quoted as saying he wanted to “destroy Android”, and one can only assume that this hostility towards Google hasn’t waned, especially as Android’s share of the mobile operating syste...

Pronet Advertising (1 day ago)

Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do with the data ...

Pronet Advertising (1 day ago)

Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz

For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy’s you might not have known:  In the first seven years, over 500 Wendy’s restaurants were opened! In 1999, Wendy’...

Pronet Advertising (1 day ago)

Benefits or Salary When Thinking About Leaving a Job?

If you’re considering quitting your job, it’s important to not only factor in the salary that you will be losing but also the benefits package. Health insurance can be costly, and with unpaid medical bills being the leading cause of bankruptcy in the U.S., it’s not something you can afford to skip out on. Before quitting your job, take a close look at what types of benefits you’re receiving, especially if you have a family, and make a decision from there. Questions to ask about your ...

Liz Strauss at Successful Blog (1 day ago)

How To Get More Publicity For Your Business: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and the other is the CEO of a PR agency. If you have been trying to get coverage on major news outlets but haven’t seen much success so far, you’re going to want to watch the interviews below for the best tips. How to Pitch to Inc, Forbes, and Other Major News Outlets: An Interview John Boitnott Here are some key take...

Pronet Advertising (1 day ago)

Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content [...]

Online Marketing Blog (1 day ago)

Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

This is a guest contribution from Veronica Taylor. Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Most people think of marketing automation [...] Originally at: Blog Tips at ProBlogger Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

ProBlogger Blog Tips (1 day ago)

8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers a $50 discount (use code CROelastic50 in checkout). I asked Rich to share with us […]

Get Elastic Ecommerce Blog (1 day ago)

Should You Run Holiday Sales as a Designer?

It's that time of year again when nearly every business is offering holiday sales and specials as consumer activity increases by leaps and bounds. You may even know of fellow freelancers who offer... Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design Blog (1 day ago)

What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients' businesses. It's easy to get excited about the new and shiny developments in se...

SEOmoz Daily SEO Blog (2 days ago)

Tumblr Is Now The Fastest Growing Social Media Platform, Edging Out Instagram and Pinterest by @mattsouthern

A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. At the bottom of the list? Facebook — although it’s still by far the largest. However, with over a billion monthly active users how much more room is there to grow? In overall new member signups, Pinterest led the charge with 57% growth, followed by Instagram, LinkedIn, Twitter, Youtube, and Google+ respectively. Facebook member ...

Pronet Advertising (2 days ago)

Google Helps Retailers Get Ready For Black Friday With Insights Into The Hottest Products by @mattsouthern

With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights that will help those who run an ecommerce store research the hottest products this holiday weekend. According to Google, nearly 50% of people aged 25-34 use their phone to shop online while they’re actually standing in line waiting to pay for something at a brick and mortar store. This holiday season will be the most mobile-driven ever, Google says, with shopping...

Pronet Advertising (2 days ago)

Top Ten Apps for Students

Whether you are a college or high school student, or are the parent of a student, there are certain apps that you have to grab for this school year. They are geared to help you spend less, stay ahead, get more done, and study effectively. Mybullfrog offers these top 10 apps for students: 1. RetailMeNot Stop wasting your time looking through coupons or the Penny Saver. When you download RetailMeNot, you get information about discounts for your favorite stores. Fit yourself out for school properly with discou...

Blogging Tips (2 days ago)

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was [...]

Online Marketing Blog (2 days ago)

How To Measure The Success Of Call Tracking: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better measure the success of their call tracking efforts? I used the time with these experts to dig deep into those questions and get the answers, which you can see in the videos below. Click-to-Call Optimization: An Interview with Chris Cox Here are some key takeaways from the video: Chris has been...

Pronet Advertising (2 days ago)

How to Structure a Perfect LinkedIn Profile

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn’t optimized, you’ll find yourself gaining little to  [click to continue...]

Quick Sprout (2 days ago)

This week's sponsor: Proposify

Thanks to Proposify for sponsoring A List Apart this week. Learn more about their software to streamline your proposals and get faster sign-off.

A List Apart: for people who make websites (2 days ago)

5 Sources of Ideas for My Blog Posts

On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Discuss: I’m also keen to hear your experience on the question [...] Originally at: Blog Tips at ProBlogger 5 Sources of Ideas for My Blog Posts

ProBlogger Blog Tips (2 days ago)

Planning for Performance

I want you to ask yourself when you make things, when you prototype interactions, am I thinking about my own clock, or the user’s? Paul Ford, “10 Timeframes” We’re not doing a good job Page-load times in the ten-second range are still common on modern mobile networks, and that’s a fraction of how long it takes in countries with older, more limited networks. Why so slow? It’s mostly our fault: our sites are too heavy, and they’re often assembled and delivered in ways that don’t take advantage of how browsers...

A List Apart: for people who make websites (2 days ago)

Ultimate Guide to Responsive Web Design

When I think of responsive web design I think of Transformers: Websites in Disguise. With one set of code you can build a website layout that runs flexibly from desktop to mobile. But instead of... Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design Blog (2 days ago)

How to Launch a Tourism, Location-Specific Website (Part 1)

The SEO industry changes at a rapid clip. Old practices become redundant in less than months and, in effect, the odds against success prove overwhelming. I know this well enough. It affected my paycheck, my life even. For the last three years now, me and my partner were trying myriad of ways to ensure a constant stream of income by leveraging SEO practices and principles in order to build a sustainable business model. Wanna learn how to make more money with your website? Check the Online Profits training pr...

Daily Blog Tips (2 days ago)

How To Select The Perfect Clients

Posted by Bill.Sebald I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins. Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of "partnership" should be the backbone of your relationship. Like a p...

SEOmoz Daily SEO Blog (3 days ago)

Link Building: A Necessary Ingredient for Your Blog

The value of links for every blog post should never be underestimated. Despite the quality of content in your blog that could easily prompt you to wonder why the search engines would not just find your blog without necessarily undertaking any optimization efforts, the engines will still require your help to make them help you in return. You need a highway or some form of boulevard for your ride through the city from one end to the other. Search engines need the links to trace their way from one web page to ...

Blogging Tips (3 days ago)

How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

This is a guest contribution from Karol K. You can read the first and second post in this mini series here and here.… “[...] then the evening came and she found herself sitting by the drawing board again, trying to [...]“ Um … wait a minute, is it “sitting by the drawing board” or “sitting [...] Originally at: Blog Tips at ProBlogger How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

ProBlogger Blog Tips (3 days ago)

Blue Beanie Day 14: Toque ’em if You’ve Got ’em

On Sunday, November 30, web designers and developers across the globe will celebrate Blue Beanie Day 2014, wearing a blue beanie to show their support for web standards. Join in! “What’s Blue Beanie Day,” you may ask? Well, it’s possible you’ve seen it in years past: a host of avatars on Twitter and Facebook, with selfies galore, each sporting a little blue toque. Here’s the thing: each is a tribute to the hat that launched a thousand sites: the blue beanie worn by A List Apart ’s own Jeffrey Zeldman in tha...

A List Apart: for people who make websites (3 days ago)

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