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Here Are the Speakers For #SEJSummit Santa Monica! (Part 1) by @mattsouthern

The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s first SEJ Summit, hosted by Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, CA. We are excited to share these names with you, and now that everything is confirmed we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?”,  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on...

Pronet Advertising (6 hours ago)

3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

Online Marketing Blog (6 hours ago)

Say Goodbye to Bad Habits: Five You Should Ditch in the New Year

I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s [...] Originally at: Blog Tips at ProBlogger Say Goodbye to Bad Habits: Five You Should Ditch in the New Year

ProBlogger Blog Tips (7 hours ago)

Getting Started with Gulp

While building JavaScript related projects (whether server side via Node.js or front-end libraries), a build tool to help easily maintain and automate many of the processes—including testing, concatenating files, minification, compiling templates, as well as many other options—can be incredibly useful. This takes the step out that’s most prone to error (me, in the case of my projects) and replaces it with a fast and consistent system that never forgets to update or copy your files over. There are many great...

A List Apart: for people who make websites (8 hours ago)

Using Buyer Personas to Boost Your Paid Search Performance by @andrea099

You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting sp...

Pronet Advertising (8 hours ago)

10 Questions for Steve Jobs

What would you ask Steve Jobs if you had the chance? The post 10 Questions for Steve Jobs appeared first on Search Engine Journal .

Pronet Advertising (9 hours ago)

17 Top Free Resources to Learn Online Marketing Techniques

Online marketing is one of the more important aspects of a successful business, large and small alike. For freelance graphic designers, web designers, web developers, or other freelance creatives, a... Click through to read the rest of the story on the Vandelay Design Blog.

Vandelay Design Blog (15 hours ago)

International SEO Study: How Searchers Perceive Country Code Top-Level Domains

Posted by 5le The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory , subdomain , and country-code top level domain (CCTLD). One of the most common suggestions is for a site...

SEOmoz Daily SEO Blog (21 hours ago)

50 Awesome and Inspiring Responsive Website Designs from 2014 by @albertcostill

You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 2...

Pronet Advertising (1 day ago)

Care to Share? What Was YOUR Most Popular Post of 2014?

So last week we went right through the top five posts on ProBlogger 2014 in each of the categories of monetization, creating content, social media, writing, and general tips. Some of them were surprising, but most weren’t – good advice is good advice, after all! I know a lot of you have seen real results [...] Originally at: Blog Tips at ProBlogger Care to Share? What Was YOUR Most Popular Post of 2014?

ProBlogger Blog Tips (1 day ago)

What is the best gift you can’t wrap?

Everything is a gift. Everything. Even the heartache and loss we may have all experienced at one time or another in our lives. What significant for me is the evolving awareness and acceptance of the nature and qualities of a gift. As a child, Christmas was about asking . Tallying the number of presents under the tree, comparing your loot pile with the amounts your brother or sister may have. Shaking and wondering what could be inside the packages… the resigned knowledge that the gooshy one was socks a...

Liz Strauss at Successful Blog (1 day ago)

Meet Marcus Taylor of VentureHarbour.com

One of the most exciting things about blogging is the actual journey and story behind many of the blogs we know and read today. Blogging has been around for over a decade now and it’s drastically changed the landscape of the internet, how people build businesses and brands, while also inspiring others around us as well. The same can be said for Marcus, who was running his own indie record label and then found himself in the world of blogging — everything after that was history! Learn more about ...

Blogging Tips (2 days ago)

5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge yo...

Pronet Advertising (2 days ago)

Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt ...

Pronet Advertising (3 days ago)

How Google Crawls and Indexes Web Pages

Have you ever wondered how Google crawls and indexes web pages? If you haven’t, you should. Why? Because it affects how well your site ranks on Google. In order to help you understand Google and improve your rankings, I’ve created the following infographic. It not only breaks down the way Google indexes your website, but it  [click to continue...]

Quick Sprout (3 days ago)

How to Use Social Media for Branding

Setting up your company and going through the process of branding it may seem like a difficult thing to do for people from all around the world, but the truth that is once you get the hang of it, branding with the use of social media can turn out to be quite easy to handle from all the points of view. Wanna learn how to make more money with your website? Check the Online Profits training program!

Daily Blog Tips (3 days ago)

Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underper...

Pronet Advertising (3 days ago)

How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton

In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn from the past t...

Pronet Advertising (3 days ago)

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

Online Marketing Blog (3 days ago)

Reality Check: Shoppers are not that Loyal [Infographic]

It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing. Tweetables 80% of shoppers are willing to switch brands or stores because of a promotion Tweet this 78% of shoppers have engaged in showrooming, 76% in webrooming […]

Get Elastic Ecommerce Blog (3 days ago)

Information Architecture for SEO - Whiteboard Friday

Posted by randfish It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them. For reference, here's a still of this week's whiteboard! Video Transcription Howdy, Moz fans, and we...

SEOmoz Daily SEO Blog (3 days ago)

WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern

WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named “Dinah” in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most — creating content. In this post I’ll go over some of the new features of WordPress 4.1 and how they can benefit you. WordPress 4.1 New...

Pronet Advertising (3 days ago)

WordPress 4.1 “Dinah”

Version 4.1 of WordPress, named “Dinah” in honor of jazz singer Dinah Washington, is available for download or update in your WordPress dashboard. New features in WordPress 4.1 help you focus on your writing, and the new default theme lets you show it off in style. Introducing Twenty Fifteen Our newest default theme, Twenty Fifteen, is […]

WordPress Development Blog (4 days ago)

Most Popular Posts on ProBlogger 2014: General Tips

This week we’ve covered the five most popular posts in the areas of monetization, content, social media, and writing tips. Today we bring you the top 5 general tips that readers found most useful. I hope they do to you too! Read it now, or pin for later. 1. 5 Quick Grammar Tips to Improve [...] Originally at: Blog Tips at ProBlogger Most Popular Posts on ProBlogger 2014: General Tips

ProBlogger Blog Tips (4 days ago)

14 Brands Who Owned Tumblr This Year by @albertcostill

If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr users are under t...

Pronet Advertising (4 days ago)

Lyza Danger Gardner on Building the Web Everywhere: The Implicit Contract

I work with lots of different teams and different developers. I usually know innately, as does the team around me, whether the teams we’re working with are good or not. We rarely disagree on the evaluation. But what does good mean? I find that the most valuable web developers interact with each other along a kind of implicit contract, the tenets of which are based upon web standards and proven ways of doing things that we’ve cobbled together collectively over the years. Most of the time, good isn’t generate...

A List Apart: for people who make websites (4 days ago)

Evaluate your visual branding with this quick project

Grab a cup of egg nog, some masking tape, and a Sharpie. It’s about to get old-school in here. It’s the end of the year, and you’re hopefully knee-deep in planning your budget and strategy for 2015. You’re evaluating how your 2014 plans went (fistbump). Here’s one quick branding project that you can do in about 30 minutes, and will help you spot any weaknesses in your branding picture. Step One – Make a List of Online Outposts Compile a list of every place your business has a presence online. Include ...

Liz Strauss at Successful Blog (4 days ago)

Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

Online Marketing Blog (4 days ago)

WordPress 4.1 Release Candidate 3

The next release candidate for WordPress 4.1 is now available for testing. Seventy changes have gone in since the first release candidate. With no known issues left, we plan to release 4.1 tomorrow, December 18. To test, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download the release candidate here (zip). If you’d like to learn more about […]

WordPress Development Blog (4 days ago)

How to Leverage the Best Content Formats of 2014

Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content.&nb...

SEOmoz Daily SEO Blog (4 days ago)

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