Using Pinterest for Your Business to Boost Customer Engagement
Last year, the World Wide Web was surprised that Pinterest has become one of the most visited social networking site of 2011. Despite being an invite-only site, it continues to gain traction and popularity. The concept behind Pinterest is simple: Users will create and name a Board based on their interests, categorize it, and post [...]
Pronet Advertising (13 hours ago)
Google and Bing Denies Involvement with “Local Paid Inclusion”
A program that guarantees top listings for local searches on Google, Yahoo!, and Bing sounds like a great idea. In fact, the search engine optimization company Bruce Clay Inc. pitched in a message about “Local Paid Inclusion”: Local Paid Inclusion is a Google, Yahoo! and Bing contracted service and is offered as an approved official [...]
Pronet Advertising (13 hours ago)
No More Direct Links on StumbleUpon
Boasting more than 20 million users, StumbleUpon was considered as one of the most popular social media sites the Internet has known. After the recent changes it executed last December, the social bookmarking site made the biggest shift that its loyal users can remember. Meet the New StumbleUpon Last December 7, StumbleUpon announced the changes [...]
Pronet Advertising (13 hours ago)
Facebook Users can Hide Their Game Tickers Now
After Facebook’s decision to remove the Ticker for the time being, its users can now see an option to hide the feature. The people behind the social media giant realized that users rarely click the stories on Ticker. By letting their users hide the option; this gives them an insight that the feature needs further [...]
Pronet Advertising (13 hours ago)
Get Facebook Credits Through Plink Purchases
Last January 26, the first Facebook Credits-based loyalty program was released courtesy of Plink. It provides an online-to-offline reward system without additional costs for consumers or businesses. Rewards are also granted to those Facebook users who signed up for Plink, and made their purchase on participating national restaurants and offline retailers. How Plink’s Reward System [...]
Pronet Advertising (13 hours ago)
Optimizing Your Company’s LinkedIn Profile
Considered as one of the social media giants, LinkedIn has become an essential tool for business professionals to stay connected with their network. Although designed for individuals, the site offers Company Pages for organizations. The LinkedIn Company Pages is a critical and powerful tool for managing your business’ online presence. Listed below are its different [...]
Pronet Advertising (13 hours ago)
Easily Set up an SEO Training Course
When training personnel to handle the search engine optimization of important business websites, there is a seemingly endless array of information to present and outline; search engine optimization is a complicated task that requires in-depth training. If you are responsible for training people in the art of SEO, try to create trainings using online software [...]
Pronet Advertising (13 hours ago)
Bringing Your Customers from Ads to Safe Landing Page
Imagine this: You’ve created and paid for your ads, and it’s now up on Google or Yahoo. After that, it started attracting potential customers. Where do your ads lead your customers? It should lead them to a specific landing page. Why Use a Landing Page? A landing page is where your visitors arrive from a [...]
Pronet Advertising (13 hours ago)
Optimizing Your Content through Social Media Marketing
With the increasing demand of online marketing, you have to make sure that your content can be integrated in various Internet channels. That way, your website can generate traffic, leads, and loyal customers. One way for your content to reach more people is through social media marketing. Read further to the get the idea on [...]
Pronet Advertising (13 hours ago)
Introducing a New and Better Vimeo
Last January 24, a Vimeo staff officially unveiled the redesigned video-sharing site. The entire team tore the old look down, contemplated on every aspect of it, and created a new website from scratch. While doing that, they only have three goals in mind: More Focus on Videos With the new Vimeo, an even brighter spotlight [...]
Pronet Advertising (13 hours ago)
If I Were the Blogging Police…
This guest post is by Karol K of ThemeFuse . Is it just me, or do you ever find yourself in a situation when you just want to lock someone up for the things they're doing either on their own blog or while commenting on other people's blogs? You know, moments when you wish you were the blogging police … anyone? I do. Quite often actually. And I am by no means perfect myself. But you don't have to be perfect to have an opinion, just like you don't have to be a musician to be able to tell that you don't li..
Blog Tips at ProBlogger (15 hours ago)
How to Build an Advanced Keyword Analysis Report in Excel
Posted by Dan Peskin This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmas..
SEOmoz Daily SEO Blog (21 hours ago)
From Small-time Blogger to Professional Paid Speaker: My Journey
This guest post is by Marcus Sheridan of The Sale Lion . We’re all communicators. That’s what we do. Some of us love the feel of pen in hand. Others find joy as the fingers hit the key pad. But for me, the magic is in the communion that occurs in front of a live audience, a place where I feel more at home than any other. Like you, I’m a blogger. I’m also a business owner. In fact, I own a swimming pool company. Ten years ago, I started the business with my two partners. The challenges of entrepreneurship were..
Blog Tips at ProBlogger (2 days ago)
Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income. The Social Media Buzz “How to Harmonize Google+ W..
Online Marketing Blog (2 days ago)
The Hidden Factors in Accomplishing Your Online Marketing Goals - Whiteboard Friday
Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks. I apologize for the slight purple tint on the Whiteboard. // Vid..
SEOmoz Daily SEO Blog (2 days ago)
Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
Is your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It's been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integra..
Online Marketing Blog (3 days ago)
How to Create and Host a Blog Carnival
This guest post is by Greg McFarlane of Control Your Cash . Everyone has them, except possibly R.L. Stine . I’m referring to those days when you’re lacking either the inspiration or the energy to write something fresh and/or inventive. If you can somehow get those days to occur on a regular schedule, say weekly, there’s a solution. Outsourcing. I’m not talking about running guest posts, nor contributions from freelance or staff writers. I mean leveraging the work of dozens of other bloggers in your genre, for..
Blog Tips at ProBlogger (3 days ago)
Are Your Titles Irresistibly Click Worthy & Viral?!
Posted by evolvingSEO This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The 80/20 Value of Titles Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rat..
SEOmoz Daily SEO Blog (3 days ago)
The Keys To Writing Effective Email Newsletters For Your Blog
Experienced bloggers may have a profound understanding of the dynamics of composing an engaging and informative blog but they may also be entirely clueless when it comes to applying their writing skills to a very different medium: their email newsletter. The creation of an effective email newsletter requires a very specific form of writing moxie and the mastery of a structure which varies considerably from your garden variety blog post. Promotional vs. informative The first determination which must be made is..
Daily Blog Tips (3 days ago)
The 10 Golden Rules to Attracting Authority Links
Posted by neilpatel This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority : I..
SEOmoz Daily SEO Blog (3 days ago)
What 60% of ProBlogger Readers Don’t Do that’s Central to My Blogging Success
A couple of weeks ago I ran a census of ProBlogger readers to help us work out how to serve you better in 2012. Thousands of people participated (thanks to everyone!), so I thought I'd share a few of the results that stood out to me. Some of them are based upon comparisons we made to last time we ran a similar survey, around two years ago. How many active blogs? 45.2% of ProBlogger readers have one active blog, 24.3% of you have two, and 11.6% of you have three blogs. Interestingly 8.7% of ProBlogger readers ..
Blog Tips at ProBlogger (3 days ago)
Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand
Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It's a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home because after 8 years of blogging here at Online Marketing Blog attracting hundreds of thousands of visitors, nearly 50..
Online Marketing Blog (3 days ago)
Why Kissing a Digital Baby is Better than Back-scratching a Super-famous Blogger
This guest post is by Shamelle Perera of Better Blogging Ways . By now, it’s been engraved into every bloggers mind that relationships are the foundation of building a successful blog. Then, there is this “hush hush” unwritten law, “You should build strong relationships with established pro bloggers or blogosphere influences! Their links are like gold; a tweet or Facebook like will bring you a tsunami of visitors to your blog.” (Don't get me wrong. This post is not a rebel rant against pro blogg..
Blog Tips at ProBlogger (4 days ago)
Find New Keywords: Simplifying Keyword Research
Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign. First, the basics. You’ll discover the Find New Keywords feature in a tab under your Manage..
SEOmoz Daily SEO Blog (4 days ago)
When Should You Start Selling from Your Blog?
How do you know when your audience is ready to buy from you? Should you wait to “monetize”? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during his blog critique . George spent some time in the dating world, sometimes called the “pick up artist” niche. This is shy dudes learning to pick up the ladies mostly, but obviously the market caters to all gende..
Chris Garrett on New Media (4 days ago)
The SEOmoz Help Team: How We Do Customer Service
Posted by Aaron Wheeler If you're reading this blog, congratulations! You are a customer of SEOmoz. I've probably personally spoken to at least a few of you, and provided help and support to many more of you. Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? After all, Roger can't personally answer every email we receive here. He's not Santa Claus! Instead, the six mozzers that make up the Help Team answer all of the emails, phone cal..
SEOmoz Daily SEO Blog (4 days ago)
Develop Irresistible Content with this 4-Point Formula
This guest post is by Neil Patel of KISSmetrics . If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. It deals with the four different learning abilities people have, but it’s also based in a rock-solid copywriting technique I’ll tell you about in a minute. Let’s take a look. Learning styles and decision-making There are basically four learning styles : Analytic: These learners ..
Blog Tips at ProBlogger (5 days ago)
Getting Your Internet Marketing Dream Job: How to Interview & Succeed at a Top Agency
Picturesque view of Lake Minnetonka from the TopRank office Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive a top notch education at an unbeatable price. I would like to share some of my experience to give other marketers interested in breaking into Internet mark..
Online Marketing Blog (5 days ago)
AdSense Profits Interview: SimonBlog.com
The launch of the AdSense Profits Course is getting closer (February 14), and I have two more interviews with past students lined up for you. Today's interview is with Simon Ng. Simon blogs at SimonBlog.com . As you might have guesses it started out as a personal blog, but after a while Simon started focused on the iPhone, and today his blog is one of the most popular in this niche. Another interesting fact is that Simon is not located in the US, and yet he's making a nice living thanks to his site, proving t..
Daily Blog Tips (5 days ago)
5 Steps To Bootstrapping Your PR Efforts
Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you..
SEOmoz Daily SEO Blog (5 days ago)
Frustrated by Blogger’s Block? Try this Exercise!
Feeling frustrated today about a lack of ideas to write about on your blog? If so, you're not alone. Here's another technique that I use to overcome it. A couple of weeks ago I wrote a post here on ProBlogger that gave a tip for fighting blogger's block . It asked you to identify a problem that you had three years ago and to write a post that solved that problem for your readers. Another variation on that technique for overcoming blogger's block is to write a post that taps into a “feeling” that y..
Blog Tips at ProBlogger (5 days ago)
Build Keyword Density the Right Way
This guest post is by Bill Achola of SeoArticleWriteService.com . It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them. Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Using the topic of baby food, in this post we will look at a few ways to include keywords in your copy. Keep it natural The key to successful k..
Blog Tips at ProBlogger (6 days ago)
Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW
Google+ Optimization or Community Building? Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it's the network effect because others are using it more too. I often find content and insights shared on G+ that I don't find elsewhere. While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, I actually think G+ is far more useful (from a personal perspective) as a social..
Online Marketing Blog (6 days ago)
Strategic Link Building: Why You Don't Need To Outrun Lions
Posted by oline123 This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying. The other man chuckles and says, &ldqu..
SEOmoz Daily SEO Blog (6 days ago)
Why your Internet Marketing Company Should Offer Conversion Analysis
If your internet marketing company is helping to drive traffic to your website, you may still be losing money. But how is that possible? Getting new visitors to your website is only the half the battle; ultimately, they need to become new — and preferably loyal and repeat — customers to benefit your business and help you grow revenue. The process of getting new visitors to become customers is called conversion, and if your internet marketing company isn’t offering conversion analysis as part of your internet ..
Performancing.com - Helping Bloggers Succeed (6 days ago)
Anchor Text Distribution: Avoiding Over Optimization
Posted by Geoff Kenyon The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over optimization’, I am, for this post, defining the term as: building too many links with targeted anchor text such that they a) no longer provides value or b) actually takes away value – basically you’ve bu..
SEOmoz Daily SEO Blog (6 days ago)
The Gong Fu of Blogging
This guest post is by Michael de Waal-Montgomery of The Monty Mike Times . The word Kung Fu comes from the Chinese word “Gong Fu,” which means “hard work.” Anyone who's studied Kung Fu knows this name is well deserved. It's tough going, no matter how good you get. Blogging is also “gong fu” sometimes. On a good day, the writing can seem to flow effortlessly, perhaps feeling something more akin to Tai Chi, or “Tai Ji Quan” in the original Chinese. On a bad day, b..
Blog Tips at ProBlogger (7 days ago)
How Successful Blogging is Just Like Surviving Highschool
This guest post is by Josh Sarz of Sagoyism . Do you ever feel like it's high school all over again? I'm talking about blogging. The whole “turn over a new leaf, do something great, do epic stuff, get famous” sense of it all feels like high school. You know that feeling. It's similar to when you're just starting out, wanting to make a name for yourself, and hoping that some day you'll become famous and get buckets of cash. But just like high school, it's a jungle out there. It's not completely saf..
Blog Tips at ProBlogger (8 days ago)
25 Reasons Why Google Hates Your Blog
This guest post is by Belinda of The Copy Detective . Your blog is a good read. Everyone says so. Although “everyone” is really just people you already know. Like your Mum. So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet? The cold, hard truth is that Google hates your blog . And it’s nothing personal. You just don’t have anything that Google wants. Creating high-quality, relevant c..
Blog Tips at ProBlogger (9 days ago)
Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York 65% of Community Managers are Female Be sure to check out the rest of this report presented by Social Fresh . Google & FBI: All Your Social Data Are Belong to Us For non-geeks, he..
Online Marketing Blog (9 days ago)
The Two Biggest Guest Blogging Mistakes You Can Make
I receive around 20 guest post submissions per week. Usually I let them pile up and once a month I go through all of them, replying to the ones I think would be a good fit for the blog. There are two types of submissions I discard right away, though, without even taking a look. I also consider those the two biggest mistakes you can make while trying to guest post on some blog. They are: 1. Not including the name of the blog owner If by opening your email I see something like “Dear Sir” or “D..
Daily Blog Tips (9 days ago)
2 Different Tales of Blog Growth
“What was ‘the tipping point' for your blog?” This question is one that I'm regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that pushes a blog into the limelight. The reality is that it's not always this way. Let me illustrate this by telling the stories of my two main blogs— ProBlogger and Digital Photography School . ProBlogger's tipping point: dramatic growth Here on ProBlogger, the on..
Blog Tips at ProBlogger (9 days ago)
5 Basic SEO Troubleshooting Tips for Content Marketers
Content Marketing Not Performing? Troubleshoot SEO Basics. This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list for more details. Content Marketing at it's core is about planning information that is tho..
Online Marketing Blog (10 days ago)
6 Fatal Symptoms You’re in the Wrong Niche
This guest post is by Martyn Chamberlin of Two Hour Blogger . “What should I write about?” It seems such a silly question. Of course you know what to write about! In fact, you could argue it's even impossible to write about the wrong thing. That's like ordering the wrong iPod! Whoever heard of such a thing? As you know, if you write long and hard enough, someone will listen. An audience of five is great if you're just blogging for fun. But what if you're trying to build a profitable business? Can ..
Blog Tips at ProBlogger (10 days ago)
10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts
This guest post is by Jo Gifford of Cherry Sorbet Creative . Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand? Keeping creative and informed means you are working efficiently to produce content ..
Blog Tips at ProBlogger (10 days ago)
Ramit Sethi Exposed: How He Earns Millions Blogging
This guest post is by Michael Alexis of WriterViews . In this post, I'm going to show you the exact steps one blogger used to earn over $1 million. Not long ago, I interviewed Ramit Sethi of I Will Teach You To Be Rich . If you’re serious about making money blogging, then you need to read this interview. But a heads-up: this post is long and extremely detailed. It took me over 20 hours to write. It will take you about 15 minutes to read. If you like, you can download a PDF of the entire article here . I know ..
Blog Tips at ProBlogger (11 days ago)
6 Actionable Tips to Really Improve Your Blog in 2012
Enough of the quasi-motivating “New Year posts” which promise you the world but show you no actions to take. This post is just gonna give you the facts; no B.S. about “taking charge” of your blog's success, just stuff you need to get done to rock it in 2012. So, how about you stop reading the intro and start taking notes, and after that, don't go check Twitter, start implementing them right now ! 1.) Take Your Email List Seriously It's time to start taking your email list seriously, be..
Daily Blog Tips (11 days ago)
8 Reasons Why Students Should Blog
This is a guest blog post by Michael White of Musings of a PR Student . Students should be worried about their job prospects. I am. Competition is rife and the top advertised jobs receive hundreds of applications. Our work experiences are not just being challenged by a surge of candidates, but our very degrees are being questioned. Surely only post-graduate degrees now hold credibility? I began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it became ..
Blog Tips at ProBlogger (11 days ago)
Un-dull Your Blog Posts: Four Fiction Techniques to Try
This guest post is by Harry Bingham of Writers’ Workshop . Most blog posts are dull. They might be well-informed, offer interesting insights, teach useful things—but they can do all those things and still be dull. Although readers do come to blogs to learn, they are only ever two clicks away from rival offerings, which means you’re under constant pressure to retain those eyeballs. And eyeball-retention is a learnable, replicable skill. I’m a novelist, after all. People don’t come to my books in order to learn..
Blog Tips at ProBlogger (12 days ago)
Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online. I asked “If you had only 20 minutes a day to spend on social media w..
Online Marketing Blog (12 days ago)
